In Fall 2021, Temple University was looking forward to renewing their mascot. The old one (now decommissioned) was designed in the 90's and was showing its age. My class collaborated with Joe Bosack, an alum of Tyler GAID and athletics brand designer extraordinaire, on redesigning and deploying a new identity system for Temple Athletics. Our clients were both Temple Athletics and Temple's Strategic Marketing and Communications group. Our class worked as teams, generating ideas that were presented in public testing to stakeholders. Additionally, we developed our directions individually for the redesign project.
